Star Image and USP

After we began working on the design of the digipak and the wix website, we got into what kind of star image we would like to represent in terms of the band. We were also considering the USP which we should include to make the band stand out from the rest on the market.

The main question here is: "how do we want to portray the band and how do we want audiences to interpret them?" I believe the main audience for our band would be youngsters or young adults (so age groups from around 15-25). I tried to find demographics which would indicate the age groups of this genre, however I couldn't find much. However, Electro Swing (according to Wikipedia) is counted to be a sub-genre of EDM, House, Swing, Jazz, and Hip-Hop. EDM and House are very popular among teens nowadays, so I think that the age-group which we have chosen is appropriate.

From the music video, and just generally the sound of the song is quite funky, and therefore I have created a word cloud concluding how I think we would like to portray our band:

The USP (Unique Selling Point) for our band I think that one would definitely be that it's electronic swing. There are currently only about 8 electronic swing bands out there (The Electric Swing Circus, Caravan Palace, The Correspondents, Analogik, The Real Tuesday Weld, Goldfish, C2C, Electro Velvet). Therefore, I think it is a very plausible market to enter in the first place, and if the music is constructed in an exciting way, then it could definitely do very well).