Evaluation Task 4 (3/3): How did you use Media Technologies in the Construction, Research, Planning, and Evaluation stages?

Through the use of digital technology and technological convergence, I have created three products as a part of my music media campaign, namely a Music Video, CD Digipak, and Website. By using equipment such as the Black Magic Camera, I was able t become a prosumer, which is a creator of media texts close to a professional level. AS the Black Magic Camera shot on 4k, I was able to heighten the quality of my music video and therefore make it look more professional. The use of Adobe Premiere Pro, which is an editing software, helped me to organise, name, and sort my shots, as well as edit at a high level and become very efficient in compiling the different shots.

The use of digital technology has allowed me to upload, share, and distribute my products to a global audience; This has been done through the help of YouTube, allowing me to show my work to people around the world. Wix.com has allowed us to be interactive with our audience, as well as us asking for audience feedback in general, for them to comment on my product was well as other features which I have included in my campaign.

The skills which I have obtained on this course enable me to learn more and experience digital technology, not only as an audience member, but also as a creative producer, which allows me how important digital technology has become for the online age of media.

Digital technology has also allowed me to become part of the "participatory culture" (theorised by Henry Jenkins) and has taught me how the internet brings digital technology to the audience, offering many opportunities for anyone to produce and upload their own products and ideas to the internet, and share them with the world. This is something that I was able to indulge in.

Overall, I was able to demonstrate that I was successfully and creatively able to use media/digital technologies through research, planning, production and evaluation stages of my music publicity campaign. This is reflected through my three pieces of work; the Music Video, CD Digipak, and Website.