Evaluation Task 1 (5/5): In What Ways Does your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

Evaluation Task 1 (1/5)

Evaluation Task 1 (2/5)

Evaluation Task 1 (3/5)

Evaluation Task 1 (4/5)

When looking at all three media products of our campagin, I feel that we have successfully used, developed and challenged media conventions that are typically used in other pre-existing media products. I feel that we have also used some of Negus' theories which allow us to focus on some of the most important factors of the music video.

We used, developed and challenged these conventions in order to make our products fit with what the audience expects from them, and have compared them to similar products in the same genre. I believe that we chose to challenge and subvert them in order to provide variety, and contrast from other media products to make ours stand out. We also chose to subvert to some of the conventions for our digipak and website so that our target audience would receive some variety and that it will fit in with our artist's star image, to make them original and organic.

I think that we have used, adhered to and subverted from a large range of conventions and we have been able to develop some of them to make them relevant to our star image. Our products become unique in this way and gives us the ability to create something that will stand out from the rest.