Evaluation Task 4: Who would be the audience for your media product?

Here is a 15 minute interview with several students and staff around Hurtwood to determine the target audience for our thriller. Most of the interviewees didn't like thrillers, or preferred other genres, which wasn't expected, which surprised me when I asked them whether they would go see our thriller. I realised that most of the interviewees would watch our thriller, as they think it is an interesting concept, however most have no interest in thrillers whatsoever. 

Here are the results towards whether the men interviewed like thrillers or not. In the age group from 15 to 20, all of the interviewees have stated that they did not like thrillers as much. In the age group from 21-39 one person answered that they preferred thriller, and in the age group 40 and above half had said they like thrillers, whereas the other half mentioned that they did not.

The results as to whether women liked thrillers turned out to be rather surprising. Both people interviewed in the age group 15 to 20 had said they did not like thrillers as much, wheras in the age group 21 to 39 and 40 and above have said that they preferred them.

Everyone except for one person in the age group of 40 and above would go to see, or at least be intruiged by, the thriller my group and I have created.

Everyone in every age group said they would go see, or at least be intruiged by, the thriller my group and I have created.

The information we collected was much of a surprise to me, as I didn't expect the results to come out this way. I always thought that males in between the ages of 15-20 or 21-39 would be our target audience, however when conducting the research it is evident that this is not the case.

From the information I have collected, I can conclude that women over the age of 40 and males from the age of 21 to 39 like thrillers and would be willing to see the thriller we have created.

Because of the information I have gathered, I believe that our largest target audience is most likely women over 40 and have created a fake social media profile of someone who loves thrillers.

This is a profile I have created of a 46 year old woman who is the Head of Media at Fake Media Productions in London. Her favourite genre is thriller and most of her favourite movies consist of these. This goes along the lines of our target audience. She is also in love with her dog, Sparky, and enjoys going on adventures such as climbing and hiking. She loves excitement in her life, and thrillers are one of the things that provide this.

I have also created a twitter account for her which indicates that she follows the newest news on thrillers.